Project Title

Nest Air Purifier

  • Engaged in extensive primary and secondary research included humanistic behaviors and needs, technology, urban lifestyle to develop insights and opportunities.

  • Produced finished prototypes for defined markets based on design context.

Client / 

NEST

 

Role / 

Designer

 

Year / 

2016

Breath clean air indoor

But still breath Polluted Air Outside

Nest Air Purifier improves your life with smart

DUAL Monitors

Big data

Lead to substantial breakthroughs and more solid business decisions.

PROCESS

Market, competitors, and technology Research Report

Interviews & Insights

Specified customer’s pain points, collected information about what customers purchased, what they liked and they did not like, their actual purchase expectation.
Traditional purifier not smart to learn   customers habit
Existing air purifier is not portable, not easy to move
Indoor air is clean, but still breath pollutant air outdoor
Limited budget to buy new home appliances
Need human-Friendly product which easily uses without a manual.

sketch IDEATION

Marketing Position

prototypes

3D ideation

FINAL mOCKUP

Nest Air Purifier
Prismacolor Rebranding
In Pursuit of the Paperless Office
Reprinter
Ocular Camera
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