Ricoh SP Series Laser Printer

 
Fulfills the needs of target customers and users. Successfully developed a Product line.
Ricoh Imaging Technology CO., LTD

Ricoh SP Series Laser Printer

Lead designer

Defined the design and development activities associated with world-class user experience solutions.

 

Helped to define and user experience design deliverables across project initiatives including ideation, user-flow analysis, interaction design, branding, and execution.

 

Interacted with engineers and manufactory team, carried products from concept through production.

Role / 

Lead Designer & Researcher​

Manufacturing supporter

 

Year / 

2010-2014

Projects Timeline

Desktop Printer Market Research  (2012) 
  • Organized and gather information about target markets and customers

  • Gathered information to identify and analyze the market need, and competition

  • Encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data.

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Customer satisfaction survey  
(2013) 
Method: Paper survey and individual interviews
 
  • Specified customer’s pain points

  • Repeated surveys to measure changing comments from customers.

  • Collected information about what customers purchased, what they liked and they did not like, their actual purchase expectation and their suggestions for improvement.

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Usability Research 
(2013)
Method: Observation and interview
  • Learned if participants are able to complete specified tasks successfully and identify how long it takes to complete specified tasks.

  • Found out how satisfied participants are with products.

  • Identified changes required to improve user performance and analyzed the performance to see if it meets usability objectives.

 
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RICOH SP 210 series (2012)
Multifunction Printer (Print / Copy / Scan / FAX)
Second generation in light of former market research
RICOH SP 110 series (2011)
Multifunction Printer (Print / Copy / Scan / FAX)
Ultra-thin and sleek design perfect for a small offices
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RICOH SP 310 series  (2014) 
High quality, fast and compact black-and-white MFPs & printers with low energy consumption built for demanding offices.
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Black and White Laser Printers

High quality, fast and compact black-and-white MFPs & printers with low energy consumption built for demanding office printing from smart devices and will provide strong support for your work in diverse business scenes.

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