Ricoh SP Series Laser Printer
Fulfills the needs of target customers and users. Successfully developed a Product line.
Ricoh Imaging Technology CO., LTD
Ricoh SP Series Laser Printer
Lead designer
Defined the design and development activities associated with world-class user experience solutions.
Helped to define and user experience design deliverables across project initiatives including ideation, user-flow analysis, interaction design, branding, and execution.
Interacted with engineers and manufactory team, carried products from concept through production.
Role /
Lead Designer & Researcher
Manufacturing supporter
Year /
2010-2014
RICOH Printer SP 110 series
Projects Timeline
Desktop Printer Market Research (2012)
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Organized and gather information about target markets and customers
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Gathered information to identify and analyze the market need, and competition
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Encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data.
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Customer satisfaction survey
(2013)
Method: Paper survey and individual interviews
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Specified customer’s pain points
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Repeated surveys to measure changing comments from customers.
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Collected information about what customers purchased, what they liked and they did not like, their actual purchase expectation and their suggestions for improvement.
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Usability Research
(2013)
Method: Observation and interview
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Learned if participants are able to complete specified tasks successfully and identify how long it takes to complete specified tasks.
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Found out how satisfied participants are with products.
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Identified changes required to improve user performance and analyzed the performance to see if it meets usability objectives.
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RICOH SP 210 series (2012)
Multifunction Printer (Print / Copy / Scan / FAX)
Second generation in light of former market research
RICOH SP 110 series (2011)
Multifunction Printer (Print / Copy / Scan / FAX)
Ultra-thin and sleek design perfect for a small offices
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RICOH SP 310 series (2014)
High quality, fast and compact black-and-white MFPs & printers with low energy consumption built for demanding offices.
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Black and White Laser Printers
High quality, fast and compact black-and-white MFPs & printers with low energy consumption built for demanding office printing from smart devices and will provide strong support for your work in diverse business scenes.
