Ricoh Imaging Technology CO., LTD

Ricoh SP Series Laser Printer

Lead designer

Defined the design and development activities associated with world-class user experience solutions.


Helped to define and user experience design deliverables across project initiatives including ideation, user-flow analysis, interaction design, branding, and execution.


Interacted with engineers and manufactory team, carried products from concept through production.

Role / 

Lead Designer & Researcher​

Manufacturing supporter


Year / 


Projects Timeline

Desktop Printer Market Research  (2012) 
  • Organized and gather information about target markets and customers

  • Gathered information to identify and analyze the market need, and competition

  • Encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data.

Customer satisfaction survey  
Method: Paper survey and individual interviews
  • Specified customer’s pain points

  • Repeated surveys to measure changing comments from customers.

  • Collected information about what customers purchased, what they liked and they did not like, their actual purchase expectation and their suggestions for improvement.

Usability Research 
Method: Observation and interview
  • Learned if participants are able to complete specified tasks successfully and identify how long it takes to complete specified tasks.

  • Found out how satisfied participants are with products.

  • Identified changes required to improve user performance and analyzed the performance to see if it meets usability objectives.

RICOH SP 210 series (2012)
Multifunction Printer (Print / Copy / Scan / FAX)
Second generation in light of former market research
RICOH SP 110 series (2011)
Multifunction Printer (Print / Copy / Scan / FAX)
Ultra-thin and sleek design perfect for a small offices
RICOH SP 310 series  (2014) 
High quality, fast and compact black-and-white MFPs & printers with low energy consumption built for demanding offices.

Black and White Laser Printers

High quality, fast and compact black-and-white MFPs & printers with low energy consumption built for demanding office printing from smart devices and will provide strong support for your work in diverse business scenes.

Nest Air Purifier
Sleep to go
Prismacolor Rebranding
Paperless Office Research
Ocular Camera
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